Tradition that inspires.
Innovation that transcends.

Since 1997, in the heart of Los Altos de Jalisco, we built the essence of what is now Destiladora Jarro Viejo de los Altos.

Orígen de la casa
1900
Años de experienccia
+ 0
Marcas en portafolio
0
Reconocimientos
+ 0

ABOUT US

Not just tequila, we build identity

SINCE 1997 · LOS ALTOS DE JALISCO

We develop concepts, build brands, and give identity to every project, backed by the experience of our Master Distiller.

Master Tequila Makers

Each of our brands is born with its own personality, from its story and design to its sensory profile. We carefully craft every detail to offer authentic, memorable proposals with the quality seal that distinguishes our tequila house.

CHEMICAL ENGINEER

Sergio Cruz

  • ORIGIN AND REGION

    A key figure in Arandas, Jalisco (Los Altos), where the mineral richness of the red soil allows for tequilas known for their sweet, floral notes.

  • PROFESSIONAL ROL

    Master Distiller

  • PHILOSOPHY

    He blends artisanal tradition with a passion for the land, reflecting the soul of Mexico in every bottle.

With the rigor of a scientist and the sensibility of an artist, he transforms the richness of the land into memorable spirits.

A Chemical Engineer with a Master’s degree in Tequila Processes (UAG), his more than two decades of experience go beyond technique: they represent an ongoing dialogue between the ancestral heritage of agave and the boldness of innovation. Every drop he crafts carries authentic tequila tradition, enriched by a relentless pursuit of perfection.

WHITE TEQUILA · NOM 1673

El Desorden


100% blue agave. A proposal with its own personality, born from analysis, creativity, and respect for tequila tradition.

TEQUILA · NOM 1673

Jarro Viejo


Our flagship brand. The house legacy since 1997, crafted with the same commitment to honor our roots and elevate the excellence of our distillation.

    STAY IN TOUCH

    Contact

    • EMAIL

      tequila@jarroviejo.com

    • PHONE

      +52 378 710 1739

    • LOCATION

      Camino presa de Jihuite 2320 A.
      Tepatitlán de Morelos, Jalisco.

    Testimonials

    © 2026 Destiladora Jarro Viejo